Using our brand

These guidelines will help you correctly make use of our brand.

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Primary Logo

Our primary logo combines our brandmark, The Spider, with our custom wordmark. Wherever possible, we aim to use the primary logo in full-color.

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Primary Logo

This is the main Pasilobus logo. It should be used in this form whenever possible.

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Inverted Primary Logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone logos

When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.

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Monotone black

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Monotone white

The Spider

There are a few circumstances where our brandmark, The Spider, can represent the brand on its own without the wordmark.

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Clear Space

Our logo works best when it has enough room to breathe.

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Logo

Keep a clear space around our logo at all times to maintain its visual impact in every composition.

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Spider

Keep a clear space around The Spider at all times, to maintain its visual impact in every composition.

Colors

Remember, the Pasilobus logo is always either green, black or white.

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#0D1117

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#009B72

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#FFFFFF

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times.

Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorized in writing.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.

Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.pasilobus.com

Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.