ecent research shows that 500 e-commerce websites have been hacked for credit card information and customer data. Now, before you feel overwhelmed, the good news is that you can protect yourself.
Learning about eCommerce brand security is the first step in ensuring the protection of your e-commerce brand. Plus, it allows you to provide your customers with a safer experience... So, do you want to know how to protect your eCommerce brand in the online world?
Then, this guide will give you some of the best tips and tricks to keep hackers away from your store and ensure your brand is safe.
Why Is Brand Protection Important?
To keep it simple, brand protection refers to the process of safeguarding your business from copyright pirates, counterfeiters, and stolen intellectual property.
Not only is protecting your brand important for legal reasons, but if you don't put safety measures in place, it can seriously harm your reputation and company's image...
So, it's essential that you do everything you can to keep your business reliable and trustworthy to the outside world. Especially when you're creating an e-commerce brand from scratch.
However, security should be at the top of your priority list no matter what stage you're at with your business.
Tips for Protecting Your eCommerce Brand Online
Now, you might be wondering, what are some tips for protecting your brand in the e-commerce marketplace?
If you're lucky enough to grow an eCommerce brand and gain loyal customers, you don't want to lose everything you've worked for because your brand gets damaged.
That's why these tips will show you how to create an e-commerce brand that will stand the test of time.
Pick a Secure Platform
When it comes to guarding your e-commerce brand, you need to start by using the right platform. Unfortunately, there are so many choices available nowadays that it can be daunting to choose between them.
The main thing is that the platform you decide on has the correct security features and has great reviews from other business owners.
Get an SSL Certificate
Sometimes, the best way to protect your brand is to show you're serious about online transactions. This is particularly important when hackers are making the rounds and stealing credit card information.
An SSL certificate is a popular choice for e-commerce brands as they can double-check the authenticity of users and data encryption.
Not only will this give you more protection with transactions from a business perspective, but it will encourage more users to make purchases when they know that their money is safe.
Always Update Software
Think of software like your technical bodyguard. It's there to keep your server fully protected from new, suspicious software that might appear. That's why it's crucial that you always update your systems.
We've all been in the position when a notification appears on our screens telling us to run an update, but we click exit and forget about it hours later. However, when you're running an e-commerce business, you can't risk it.
Register Intellectual Property
Another thing that many e-commerce shops do is register their intellectual property. If you don't officially register your brand, it's almost impossible to take any legal action if something happens.
If your product doesn't have a copyrighted trademark, anyone can use it. As people on the internet are constantly reproducing content from other brands, it's important to claim your territory in the online space.
Implement Non-Disclosure Agreements With Partners
For brands that operate on patent-protected designs and processes, it's good to implement non-disclosure agreements. You need to protect brand information when working with outside companies.
Otherwise, someone could copy or steal your brand concept. So, use non-disclosure agreements and protect your brand!
Get Active on Social Media
It goes without saying that one of the best ways to validate your brand is to have other people recommend you and show that you are trustworthy. Thankfully, social media can help you gain trust with users.
Using online platforms to post about company updates, offer promotions, and host live events with employees are all examples of how you can build a good brand reputation online.
Let Customers Know About Counterfeits
At the end of the day, your users are relying on you to educate them. That means you need to be transparent about what is a real product and what is counterfeit.
If you are honest about the harm these fake counterfeits can cause for e-commerce businesses; customers will be more willing to trust your word and invest in your company.
Ultimately, being in charge of an e-commerce store is not just about getting clicks and hitting sales. You need to consider safety just like you would in a brick-and-mortar shop.
Just because there isn't a physical bodyguard standing at the door doesn't mean you don't need to use security methods to protect your brand.
Having a bad reputation online can be detrimental to the success of your business in the long term. You could end up losing valuable customers, missing profit goals, and gathering endless pages of bad reviews.
However, to avoid ruining your business, you can follow these tips in this article. These recommendations will give you the best chance at preserving your unique brand and building good connections in the online community.
But, if you still feel like you need a little extra help, we can help you. Our solutions are designed to support you through every step of running an e-commerce store. So, you don't need to do it alone.
Protect Your Brand Online With the Right Solutions
As your customers will be spending their money on your products, the last thing you want is for them to feel vulnerable and unsafe entering their card details.
Your eCommerce brand depends upon good reviews and the protection of data, so you need to invest time in getting the right solutions.
You'll be happy to know that we have just the expertise to get your online shop protected and thriving!
Ready to talk about how you can upgrade your e-commerce store? Get in touch with us today!