Campaign Calendar 2026
Ready-to-use campaign ideas to help Shopify merchants drive sales, engage shoppers, and make the most of every season.
Showing 56 of 56 campaigns
AprilGlobal
Apr 1-7
Spring Store Refresh
New season, new storefront energy
Campaign strategy
Use Announcer bars to promote spring arrivals. Add Confetti or Holiday Effects (spring petals) to celebrate the seasonal refresh and create a festive shopping mood.
AnnouncerConfettiHoliday Effects
Seasonal
AprilUSA
Apr 15
Tax Day Relief Sale
Done filing? Treat yourself.
Campaign strategy
Run a 48-hour post-tax-day flash sale with Countdown Timer creating urgency. Sticky Cart keeps the deal visible as shoppers browse. Announcer bar promotes the sale sitewide. Order Limits prevents bulk buying so more customers get a fair shot at deals.
Countdown TimerSticky CartAnnouncerOrder Limits
Sale
AprilGlobal
Apr 22
Earth Day Campaign
Shop sustainably, shop smart
Campaign strategy
Highlight local/sustainable initiatives with Store Locator showing eco-friendly pickup points. Use YouTube Gallery to showcase behind-the-scenes sustainability content.
Store LocatorYouTube Gallery
Engagement
AprilGlobal
All month
Spring Collection Launch
First look gets first pick
Campaign strategy
Use Combined Listings to link color variants across new arrivals. Product Options lets shoppers customize spring items. Recently Viewed keeps browsers coming back to products they liked.
Combined ListingsProduct OptionsRecently Viewed
Product Launch
AprilGlobal
Mar 22-Apr 5
Easter Shopping Campaign
Spring into savings this Easter
Campaign strategy
Two-week Easter sale building to Easter Sunday (April 5). Holiday Effects adds spring and Easter visuals to the store. Countdown Timer marks days until Easter deals end. Confetti fires on purchase. Announcer bar carries the promo sitewide.
Countdown TimerConfettiHoliday EffectsAnnouncer
Sale
AprilGlobal
Mar 22-Apr 5
Easter Gift Guide
Find the perfect Easter surprise
Campaign strategy
Enable Wishlists for Easter gift lists. Product Options for gift wrapping or personalization. Multi Ship lets customers send Easter gifts to multiple family members. Short Links for sharing gift guide URLs.
WishlistsProduct OptionsMulti ShipShort Links
Seasonal
AugustUSA
Aug 1-15
Back to School Campaign
Gear up for a fresh start
Campaign strategy
Help merchants sell school-related products. Combined Listings bundles related items. Product Options for size/color customization. Wishlists for parents building shopping lists.
Combined ListingsProduct OptionsWishlists
Seasonal
AugustGlobal
All month
Inventory Prep Season
BFCM is 90 days away. Are you ready?
Campaign strategy
Content campaign helping merchants prepare for Q4. Stock Take for inventory accuracy. GA4 for understanding traffic patterns.
Stock TakeGoogle Analytics
Engagement
AugustGlobal
Aug 15-31
End of Summer Clearance
Last call for summer favorites
Campaign strategy
Clear summer inventory before fall arrives. Standard sale toolkit: countdown urgency, sticky cart convenience, announcer visibility.
Countdown TimerSticky CartAnnouncer
Sale
AugustUSA
Aug 26
National Dog Day Collection
Paws, shop, repeat
Campaign strategy
Fun niche campaign for pet product merchants. Combined Listings links pet product variants. Product Options for custom pet accessories. Confetti on purchase.
Combined ListingsProduct OptionsConfetti
Product Launch
AugustUK
Aug 29-31
Summer Bank Holiday Sale
Last long weekend of summer. Make it count.
Campaign strategy
Final bank holiday weekend before autumn. Clear summer stock with a flash sale. Order Limits prevents bulk buying on discounted items. Countdown Timer drives end-of-summer urgency.
Countdown TimerSticky CartAnnouncerOrder Limits
Sale
AugustAustralia
Aug 15-31
Winter Clearance Sale
Winter is ending down under. Prices are dropping.
Campaign strategy
Australia's seasons are flipped. August marks the end of winter, making it the perfect time to clear winter stock. Countdown Timer for clearance deadline. Sticky Cart and Announcer for conversion.
Countdown TimerSticky CartAnnouncer
Sale
DecemberGlobal
Dec 1-24
Holiday Countdown
24 days of deals and delight
Campaign strategy
Advent calendar-style daily deals. Countdown Timer resets daily. Holiday Effects (snow, lights) create festive mood. Confetti on each day's special deal. Announcer promotes daily feature.
Countdown TimerHoliday EffectsConfettiAnnouncerMulti Ship
Seasonal
DecemberGlobal
Dec 1-15
Gift Guide Season
The ultimate holiday gift finder
Campaign strategy
Peak gift shopping period. Full gift discovery stack: Wishlists for building lists, Product Options for personalization, Combined Listings for bundled gifts, Recently Viewed for return visits. Multi Ship lets customers send gifts to multiple addresses in one order.
WishlistsProduct OptionsCombined ListingsRecently ViewedMulti Ship
Sale
DecemberGlobal
Dec 15-24
Last-Minute Shopper Sprint
Still time to find the perfect gift
Campaign strategy
Target last-minute shoppers. Countdown Timer shows shipping cutoff deadlines. Sticky Cart minimizes checkout friction. Store Locator highlights local pickup. Announcer shows order-by dates.
Countdown TimerSticky CartStore LocatorAnnouncerMulti Ship
Sale
DecemberGlobal
Dec 26-31
Year-End Clearance + NYE
Out with the old. In with the new.
Campaign strategy
Post-holiday clearance leading into NYE celebration. Countdown Timer to midnight/year-end. Confetti for NYE vibes. Clear remaining holiday inventory.
Countdown TimerSticky CartAnnouncerConfetti
Sale
DecemberGlobal
Dec 26-31
Year in Review Content
Your store's 2026 highlight reel
Campaign strategy
Help merchants create year-in-review content using GA4 data insights. YouTube Gallery can showcase best moments. Content-driven campaign with analytics storytelling.
Google AnalyticsYouTube Gallery
Engagement
DecemberCanadaUKAustralia
Dec 26
Boxing Day Blowout
The deals do not stop at Christmas
Campaign strategy
Boxing Day is one of the biggest shopping days in Canada, UK, and Australia. Run a one-day blowout sale. Countdown Timer for 24-hour deal window. Order Limits prevents bulk buying on high-demand items. Sticky Cart keeps checkout frictionless.
Countdown TimerSticky CartAnnouncerOrder Limits
Sale
FebruaryGlobal
Feb 1-14
Valentine's Day Gift Guide
Find the perfect gift for your perfect person
Campaign strategy
Valentine's Day is a major gifting moment. Wishlists for building gift lists. Product Options for personalization (engraving, custom messages). Multi Ship for sending to a partner's address. Combined Listings for gift bundles. Short Links for sharing gift ideas.
WishlistsProduct OptionsMulti ShipShort LinksCombined Listings
Seasonal
FebruaryGlobal
Feb 14
Valentine's Day Flash Sale
Love is in the air. So are the deals.
Campaign strategy
24-hour Valentine's Day flash sale. Countdown Timer for deal urgency. Confetti on purchase for a celebration feel. Announcer promotes the sale sitewide. Sticky Cart for quick checkout.
Countdown TimerConfettiAnnouncerSticky Cart
Sale
FebruaryUSA
Feb 16
Presidents' Day Sale
Presidential savings. Limited time.
Campaign strategy
Presidents' Day is a long weekend and a major retail sale moment in the US. Run a 3-day weekend sale. Countdown Timer for deal windows. Sticky Cart and Announcer for conversion.
Countdown TimerSticky CartAnnouncer
Sale
JanuaryGlobal
Jan 1-15
New Year Clearance Sale
Out with the old. In with the deals.
Campaign strategy
Clear remaining holiday inventory with a post-New Year clearance. Countdown Timer creates urgency on end-of-season deals. Order Limits prevents bulk buying on deep discounts. Sticky Cart keeps checkout visible.
Countdown TimerSticky CartAnnouncerOrder Limits
Sale
JanuaryUSA
Jan 19
MLK Day Sale
Honor the dream. Shop the deals.
Campaign strategy
Martin Luther King Jr. Day is a federal holiday and long weekend shopping moment. Run a 3-day weekend sale. Countdown Timer for deal windows. Sticky Cart and Announcer for visibility.
Countdown TimerSticky CartAnnouncer
Sale
JulyUSA
Jul 4
Independence Day Sale
Freedom to shop. Freedom to save.
Campaign strategy
Patriotic-themed sale with Holiday Effects (fireworks/stars). Countdown Timer drives urgency. Confetti on conversions. Announcer bar carries the deal message. Order Limits prevents bulk buying so more customers get a fair shot at deals.
Countdown TimerHoliday EffectsConfettiAnnouncerOrder Limits
Sale
JulyCanada
Jul 1
Canada Day Campaign
Celebrate with deals coast to coast
Campaign strategy
Canada Day themed sale with Holiday Effects. Countdown Timer for deal windows. Confetti on purchase. Announcer promotes the sale sitewide.
Countdown TimerHoliday EffectsConfettiAnnouncer
Sale
JulyUSA
Jul 15-16
(Anti)Prime Day Sale
Better deals. No membership required.
Campaign strategy
Counter-program Amazon Prime Day with your own competing sale. Countdown Timer for deal windows. Short Links for shareable deals on social. Sticky Cart for easy checkout. Order Limits prevents bulk buying so more customers get a fair shot at deals.
Countdown TimerSticky CartAnnouncerShort LinksOrder Limits
Sale
JulyGlobal
All month
Summer Content Series
Show, do not just tell
Campaign strategy
Launch a video content series showcasing products in use. YouTube Gallery displays it in-store. Short Links make each video shareable across channels.
YouTube GalleryShort Links
Engagement
JulyGlobal
Jul 20-31
Christmas in July
Half the year down, double the deals
Campaign strategy
Fun mid-year sale with Holiday Effects (snowflakes in July). Playful approach that gets attention. Countdown Timer for deal duration.
Holiday EffectsCountdown TimerConfetti
Sale
JuneGlobal
Jun 7-21
Father's Day Gift Guide
Gifts he will actually use
Campaign strategy
Same gift guide playbook as Mother's Day. Wishlists for curating, Product Options for personalization (engraving, monogramming), Short Links for sharing. Multi Ship lets customers send gifts to multiple addresses in one order.
WishlistsProduct OptionsShort LinksMulti Ship
Seasonal
JuneGlobal
Jun 21
Summer Solstice Launch
The longest day deserves the biggest drop
Campaign strategy
Time a summer collection launch to the solstice. Countdown Timer builds anticipation pre-launch. Combined Listings connects seasonal variants. Confetti celebrates the moment.
Countdown TimerCombined ListingsConfetti
Product Launch
JuneGlobal
Jun 20-30
Mid-Year Clearance Sale
Clear the shelves. Make room for more.
Campaign strategy
End-of-quarter clearance with visible countdowns. Sticky Cart makes checkout frictionless during high-volume sale traffic.
Countdown TimerSticky CartAnnouncer
Sale
JuneAustralia
Jun 15-30
EOFY Sale
End of financial year. Start of massive savings.
Campaign strategy
EOFY is one of Australia's biggest sale events. Merchants clear stock before the new financial year on July 1. Countdown Timer marks days until EOFY deadline. Short Links for shareable deal URLs. Sticky Cart keeps checkout visible during high traffic.
Countdown TimerSticky CartAnnouncerShort Links
Sale
MarchGlobal
Mar 8
International Women's Day
Celebrate the women who inspire
Campaign strategy
International Women's Day campaign showcasing women-led brands or women-focused products. Announcer bar promotes the theme. YouTube Gallery for brand storytelling. Short Links for sharing content.
AnnouncerShort LinksYouTube Gallery
Engagement
MarchUSA
Mar 17
St. Patrick's Day Sale
Lucky deals. Limited time.
Campaign strategy
St. Patrick's Day themed flash sale. Holiday Effects adds green and festive visuals. Confetti on purchase. Countdown Timer for deal duration. Announcer broadcasts the promo.
Countdown TimerConfettiHoliday EffectsAnnouncer
Sale
MarchUSACanada
Mar 8
Spring Forward Flash Sale (Daylight Saving Time)
You lost an hour. We are giving you deals to make up for it.
Campaign strategy
Daylight Saving Time spring forward sale. Quick flash sale playing on the lost hour theme. Countdown Timer for urgency. Announcer bar promotes the deal. Sticky Cart for easy checkout.
Countdown TimerAnnouncerSticky Cart
Sale
MarchGlobal
All month
Spring Collection Preview
First look at what is coming this season
Campaign strategy
Preview spring collections before the April launch. Combined Listings to link color variants. Wishlists so customers can save items for later. Recently Viewed keeps browsers engaged. Product Options for customization.
Combined ListingsProduct OptionsRecently ViewedWishlists
Product Launch
MayGlobal
May 1-11
Mother's Day Gift Guide
Find her perfect gift, faster
Campaign strategy
Enable Wishlists so shoppers can build gift lists. Product Options adds gift wrapping or personalization. Short Links create shareable gift guide URLs for email and social. Multi Ship lets customers send gifts to multiple addresses in one order.
WishlistsProduct OptionsShort LinksMulti Ship
Seasonal
MayUSA
May 5
Cinco de Mayo Flash Sale
Celebrate with deals worth fiesta-ing over
Campaign strategy
24-hour themed flash sale. Countdown Timer drives urgency. Confetti fires on purchase confirmation. Announcer bar runs the promo sitewide.
Countdown TimerConfettiAnnouncer
Sale
MayUSA
May 25
Memorial Day Weekend Sale
Big weekend. Bigger savings.
Campaign strategy
Run a 3-day weekend sale. Countdown Timer shows hours remaining. Sticky Cart keeps cart accessible during long browsing sessions. Announcer promotes the deal across all pages.
Countdown TimerSticky CartAnnouncer
Sale
MayCanada
May 16-18
Victoria Day Weekend Sale
Long weekend. Short prices.
Campaign strategy
Kick off the unofficial start of summer in Canada with a long weekend sale. Countdown Timer for deal windows. Sticky Cart keeps checkout accessible during weekend browsing. Announcer promotes the sale sitewide. Confetti on purchase.
Countdown TimerSticky CartAnnouncerConfetti
Sale
MayUK
May 2-4
Early May Bank Holiday Sale
Long weekend. Short-lived deals.
Campaign strategy
Three-day bank holiday weekend sale. Countdown Timer for deal expiration. Sticky Cart keeps checkout accessible. Announcer promotes the sale across all pages.
Countdown TimerSticky CartAnnouncer
Sale
MayUK
May 23-25
Spring Bank Holiday Sale
Spring into savings this weekend
Campaign strategy
Second May bank holiday weekend sale. Same playbook as Early May but with a spring refresh angle. Confetti on purchase adds a seasonal celebration feel.
Countdown TimerSticky CartAnnouncerConfetti
Sale
MayAustralia
May 13-16
Click Frenzy Mayhem
Australia's biggest mid-year online sale
Campaign strategy
Click Frenzy Mayhem is a multi-day online shopping event unique to Australia. Countdown Timer for deal windows. Sticky Cart for fast checkout. Order Limits prevents stock hoarding on popular items. Announcer promotes flash deals.
Countdown TimerSticky CartAnnouncerOrder Limits
Sale
NovemberGlobal
Nov 1-15
BFCM Final Prep
Two weeks to launch. Make them count.
Campaign strategy
Final pre-BFCM checklist. Turbo for speed under heavy traffic. GA4 for conversion tracking setup. Stock Take for inventory accuracy. Cookie Bar for compliance during ad traffic.
TurboGoogle AnalyticsStock TakeCookie Bar
Engagement
NovemberGlobal
Nov 27
Black Friday Launch
The biggest day of the year
Campaign strategy
Full-stack BFCM activation. Countdown Timer for deal windows. Sticky Cart prevents abandoned carts. Announcer broadcasts deals. Confetti on conversion. Holiday Effects for atmosphere. Order Limits prevents bulk buying so more customers get a fair shot at deals.
Countdown TimerSticky CartAnnouncerConfettiHoliday EffectsOrder Limits
Sale
NovemberGlobal
Nov 30-Dec 1
Cyber Monday Weekend
Three more days of must-have deals
Campaign strategy
Extend momentum post-Black Friday. Countdown Timer for Cyber Monday deadline. Short Links for sharing deals across channels. Sticky Cart for mobile shoppers. Order Limits prevents bulk buying so more customers get a fair shot at deals.
Countdown TimerSticky CartAnnouncerShort LinksOrder Limits
Sale
NovemberUSA
Nov 20-26
Thanksgiving Week Sale
Grateful for great deals
Campaign strategy
Week-long Thanksgiving sale counting down to Black Friday. Countdown Timer builds anticipation. Sticky Cart keeps checkout visible during heavy browsing. Announcer promotes daily deals and shipping deadlines.
Countdown TimerSticky CartAnnouncer
Sale
NovemberUSA
Nov 20-26
Thanksgiving Gifting Campaign
Send thanks across the table and across the country
Campaign strategy
Help customers send thank-you gifts to family and friends across multiple addresses with Multi Ship. Wishlists for curating gift picks. Product Options for custom gift messages. Short Links for sharing gift ideas.
WishlistsMulti ShipProduct OptionsShort Links
Seasonal
NovemberUSACanada
Nov 1
Fall Back Flash Sale (Daylight Saving Time)
You gained an hour. Spend it saving.
Campaign strategy
One-day flash sale timed to the clocks falling back. Countdown Timer runs a 24-hour deal window. The extra hour angle makes great email and social copy. Sticky Cart keeps checkout frictionless. Confetti on conversion.
Countdown TimerSticky CartAnnouncerConfetti
Sale
OctoberUSA
Oct 1-31
Halloween Store Takeover
Spooky season sells
Campaign strategy
Full Halloween theme with Holiday Effects (bats, pumpkins, spiders). Confetti with halloween colors. Announcer runs spooky sale copy. Countdown Timer for flash deals.
Holiday EffectsConfettiAnnouncerCountdown Timer
Seasonal