Shopify is a robust e-commerce platform that allows you to create a personalized online store. One area of your Shopify store that you might want to customize to match your brand is the checkout page. While Shopify restricts some changes to maintain security and consistency across all stores, there are still various ways you can tweak the checkout page to reflect your brand's image.
This blog post will guide you through the steps to customize your Shopify store's checkout page. Let's get started!
Customize the Checkout Page via Shopify Admin
- Log in to your Shopify Admin: The first step is to log into your Shopify admin account. Once you're in, you'll find a range of options on the dashboard.
- Navigate to the Checkout Settings: From the left-hand menu, click on "Settings", then "Checkout". This will bring up the checkout settings page where you can modify various aspects of the checkout process.
Customize Checkout Style
- Go to Style section: On the checkout settings page, scroll down until you find the "Style" section.
- Choose a Color Scheme: You can select a color for your buttons and links from the predefined color palette or enter a specific hex code to match your brand's color scheme.
Customize Checkout Form Options
- Go to Form Options: Further down on the checkout settings page, you'll find the "Form Options" section.
- Select Required Fields: Here, you can decide whether customers need to enter their phone number (making it optional, required, or hidden), and whether they need to enter a company name or an address line 2.
Customize Checkout Language
- Edit Checkout Language: At the very bottom of the checkout settings page, you'll find the "Checkout Language" section.
- Change Language Fields: By clicking on "Manage checkout language", you can edit various pieces of text that appear throughout your checkout process to better fit your brand's voice.
Remember to click "Save" at the top right of the page to ensure all your changes are applied.
Add a Custom Logo and Background Image
- Go to the Theme Editor: From your Shopify admin, click on "Online Store", then "Themes". Next to the theme that you want to edit, click "Customize".
- Navigate to Checkout: On the top dropdown menu, select "Checkout".
- Upload Logo and Background Image: Here, you can upload your custom logo and a background image or color that will be displayed on the checkout page. Make sure to click "Save" once you're done.
Add Custom Checkout Scripts (Shopify Plus Only)
Shopify Plus users have the added ability to use custom scripts to further personalize the checkout experience. This can include automatic discounts, personalized upsells, and more. This requires some knowledge of Ruby, as Shopify Scripts are written in this language. You can access this feature in the "Scripts" section under the "Apps" menu in your Shopify Plus admin.
Keep in mind that while customization can help reinforce your brand identity, clarity and simplicity are key in the checkout process. You want to ensure that your customers can easily understand every step and complete their purchase without confusion.
By taking the time to customize your checkout page, you can provide a seamless and branded shopping experience from start to finish. Happy customizing!