Updated September 2026
Product pages in the Shop app used to be your product data in a standard layout and nothing else. There was no lifestyle photography, no video and no cross-sells, none of the branded content you have on your own store. Since March 2026 you can add your own sections to them in the Shop channel's editor, and they show up both in the Shop mobile app and on shop.app on the web.
Here's how it works, how to set it up, and what's worth putting there.
What you can add
Your sections sit below the fixed Product details section and the Ratings & Reviews section. There are five types to choose from:
| Section | What it's for | Limits |
|---|---|---|
| Image | A full-width lifestyle shot, size guide or brand visual, optionally linked | JPEG, PNG or WebP |
| Video | A full-width video of the product in use | MOV or MP4 |
| Slideshow | A carousel of images and video with text overlays | Basic, graphic or overlay styles |
| Product group | A headline plus related products to cross-sell | 1 to 4 products |
| Shoppable video | A video with products tagged so customers can buy from it | Up to 10 tagged products |
Each template can hold up to two of these sections, so choose the two that do the most work.
How to customize your Shop product pages
- In your Shopify admin, go to Sales channels → Shop.
- In the Store section, click Customize to open the editor.
- Use the page picker to open the product page, and pick or create a template.
- Add up to two sections and fill them in.
- Preview the template with a few different products to check it works for each, then save. Your changes appear in the Shop app and on shop.app.
Use templates for different kinds of products
A template applies only to the products you assign to it. To assign products, choose the template from the page picker, click the edit icon in the Template menu, select the products and click Assign. Anything unassigned uses the Default template, which shows the standard layout with no custom sections.
That means your running shoes can carry a sizing image and a “complete the kit” product group, while your hats get a styling slideshow. Same store, with a layout that fits each product.
What's worth putting there
With only two slots, pick sections that answer the questions a shopper still has after the product details.
- Anything that needs fitting or sizing: an Image with your size guide, plus a Video of the product being worn or used.
- Products bought together: a Product group with the accessories, refills or matching pieces. Keep it to things that genuinely go with the product, not your bestsellers.
- Anything that sells on video: a Shoppable video, tagging the product and what's shown with it. If you already make product videos, this reuses them. We wrote about getting more out of the videos you already have.
- Brands with a story: a Slideshow on materials, process or the people behind the product.
Is it worth the time?
If the Shop channel is installed, customers can already find and buy your products there, whether or not you've looked at what those pages show. Ten minutes in the editor tells you what shoppers see, and one good template can cover most of your catalog. If you're unsure what Shop does for your store in the first place, we've explained why the Shop button isn't the enemy.
A few tips before you start:
- The Shop app is a phone app, so design images and video for a phone screen first.
- Keep text in slideshow overlays short. It sits on top of the image.
- Reuse strong assets from your own product pages. If they aren't great there either, our guide to editing product images helps.
- Check back after a big catalog change. New products fall back to the Default template until you assign them.
Full details are in the Shopify Help Center.