Pasilobus Blog

News and announcements for all things Pasilobus & Shopify, including new releases, design system, and components.
Illustration: a storefront with a gift in the window and three dashed routes to a home, a family house and an office, each with a tag for a gift note, a delivery date or a tracking email.
How to Ship Gifts to Multiple Addresses on Shopify
Shopify's checkout ships each order to one address. Here's how to let shoppers and corporate buyers send one gift order to many recipients, with a gift note, delivery date and... Read more...
Illustration: a product page with pumpkins and autumn leaves falling past the Add to cart button and a Still fast badge, next to a storefront with an orange striped awning, string lights, a carved pumpkin, bats and a full moon.
Holiday Effects on Shopify: Seasonal Decorations That Don't Slow Your Store
How to add holiday effects to a Shopify store for Halloween 2026, then Christmas and New Year: what your theme does on its own, how to set up falling pumpkins,... Read more...
Illustration: a long Shopify URL shortened to yourstore.com/fall, with a dashed path leading to a storefront with an OPEN sign
How to Shorten Links in Shopify (With Tracking)
Shopify has no built-in link shortener. Here is how to make short, branded links on your own domain, get a QR code for each, and see which channels actually drive... Read more...
Illustration of a cardboard parcel with four different product tiles and a tag reading 4 lines, 4 × €3, crossing a dashed customs line into a checkout summary where a highlighted Duties line shows €12.00 next to a green check
The EU's €3 Duty on Low-Value Imports: What Shopify Handles For You
Since July 1, 2026, parcels under €150 shipped into the EU from outside it pay a flat €3 customs duty for each tariff line, on top of VAT. Shopify Managed... Read more...
Illustration of a product card priced $70 instead of $100 next to three hanging discount tags labeled Seasonal −20%, Affiliate and Loyalty, and a Combines with checklist with a green check
How Shopify Discount Stacking Works, and When Discounts Won't Combine
Shopify applies product, order and shipping discounts in that order, and you choose which classes each discount combines with. Since July 2026, stores on Shopify Plus can also stack several... Read more...
Illustration of five collection sources, Conditions, Hand-picked, Other collections, Red variants only and a dashed Exclude, connected by dashed lines to a Summer sale collection page with a grid of eight products and a green check
Shopify Collections Can Now Mix Rules, Picks and Variants
Since July 2026, one Shopify collection can combine automated conditions, hand-picked products, other collections, app sources and specific variants, with exclusions on top. How it works, four ways to use... Read more...
Illustration of a Shopify-style sales report with a line chart that jumps midway, dashed vertical markers and a timeline of annotation chips beneath it, one spanning a date range, and a dark tooltip labeled Campaign live with a green check
Shopify Analytics Annotations: Charts That Explain Themselves
Annotations are markers on Shopify report charts for events like a theme published, an app installed or a campaign an app ran. They don't change your data, they're hidden by... Read more...
Illustration of two storefronts, one labeled Retail and one labeled Wholesale, connected by dotted arrows to a shared On hand count of 48 above a stack of boxes, with an In sync badge
Running One Inventory Across Multiple Shopify Stores
Separate Shopify stores keep separate stock counts, even on Shopify Plus. Here's how to decide whether you need a second store at all, what Shopify handles natively with locations, Markets... Read more...
Illustration of an AI assistant chat window answering a question about leather wallets with a product card showing GTIN, leather and brown tags and an In stock badge, linked to a storefront with floating material, color and GTIN tags
AI is Rebuilding E-Commerce. Here's What Actually Matters for Small Shopify Stores.
AI is changing how people shop, but small Shopify stores don't need to rebuild. The practical response: clean product data, specific brand copy, the AI tools Shopify already includes, and... Read more...
Illustration of a search window with an AI answer showing two product cards and an empty dashed slot, with a hanging product tag listing brand, color, size and GTIN chips linked to the empty slot
Most Shopify Stores Are Invisible to Google's AI. Here's the Fix.
Google says there's no special trick to appearing in its AI answers, but for products the basics include complete data. Here are the attributes most Shopify stores leave blank, and... Read more...
Illustration of a phone showing a product page with a Free shipping over $50 bar, star rating, color swatches and a sticky Add to cart button, next to Just purchased and Ships in 1–2 days chips.
Conversion Tips That Actually Work for a New Shopify Store
Most conversion checklists don't say what to fix first. For a new Shopify store, this is the order we'd work in: the first screen, mobile, trust, shipping costs, fewer taps... Read more...
Illustration of an original storefront with a striped awning and OPEN sign, a dashed orange copy of it on the right, and a copyright notice form with a Submit button and a green check between them
Someone Copied Your Shopify Store. Now What?
If a copycat store lifted your photos, descriptions or ads, there's a clear order of operations: capture evidence, find where the copy is hosted, file a copyright or trademark notice... Read more...
Illustration of a cart with three items, two tagged In stock and one tagged Backorder, splitting into two shipments: a box marked Ships today with a green check and a calendar marked Ships when it arrives
Backordered Items in a Shopify Cart: How to Handle It Cleanly
Shopify lets you sell at zero stock, but it won't tell customers an item is backordered or split the order for you. Here's how to set the right message, ship... Read more...
Illustration of a stack of digital files with a PDF label, an arrow into an email window reading Your files are ready with two Download buttons, and a hanging key with a license key tag
Selling Digital Products on Shopify: Files, License Keys and Delivery
How selling digital products on Shopify works: switching off shipping, what Shopify's free Digital Products app covers, and when our Digital Products app is worth it for license keys, per-item... Read more...
Illustration of an inventory workflow list with purchase orders, suppliers, stock counts, transfers and reorder alerts, splitting into a Shopify admin panel with Purchase orders, Transfers, Counts and Suppliers chips and a green check.
After Stocky: What Shopify Inventory Does Now, and What It Doesn't
Stocky stopped working after August 31, 2026. Shopify's admin now handles purchase orders, suppliers, transfers and counts. Here's what's still missing, when an app is worth it, and how to... Read more...
Illustration of a product page with a countdown announcement bar, a Coming soon sneaker with a wishlist heart, a Limit 2 label and a Notify me button, next to a flip clock and a line of shoppers
What Goes Into a Good Shopify Drop
A product drop is choreography: announce it on the store with a countdown, collect interest with a wishlist, publish on schedule with per-order limits on, show real activity, and handle... Read more...
Illustration of a Sneakers collection page with four product cards in different colors, a row of color swatches under each card with a +8 and +3 badge, one swatch highlighted, and a 12 colors badge
When One Image Per Collection Page Isn't Enough
Shopify collection cards show one image per product, so shoppers miss the other colors. What your theme can already do with Shopify's built-in swatches, the split-product workaround, Shopify's Combined Listings... Read more...
Illustration of a product page with size options S, M and L, an Only 3 left message with an orange dot and an Add to cart button, next to a Custom Liquid code card and a nearly empty stock gauge
When Dawn's Built-In Low-Stock Block Isn't Enough
Dawn already shows low-stock messages with its Inventory status block. What it does, the four cases where it falls short, and a tiered Liquid snippet (that updates when customers switch... Read more...
Illustration of a product page with an Added to cart button and a burst of confetti above it, next to a storefront with an orange striped awning, bunting and a hanging OPEN sign
Confetti on Your Shopify Store, Because Sometimes Selling Should Feel Fun
Confetti is our Shopify app that fires a small burst when visitors arrive or add to cart, with ten styles and custom triggers on paid plans. Here's where it fires,... Read more...
Illustration of an analytics dashboard with a bar chart where one orange bar dips, connected to an insight card with a green Insight label and a See why button
Shopify Analytics Insights: The Trends Shopify Now Flags for You
Stores averaging 10 or more orders a week get automatic insights on the Analytics dashboard and the Home feed, covering sales, sessions and fulfillment. Here's who qualifies, how long insights... Read more...
Illustration of a product page with a model photo, size buttons with M selected and a highlighted fit note reading Boxy fit, cropped with a mint check mark, next to a jacket on a hanger with a RETURN tag
"It Fit Great, Just Not How I Imagined": Why Fashion Returns Are Mostly Not About Sizing
Most sizing-related returns in fashion aren't about size. They're about expectations. Here's what reduces them (fit notes, on-body photos, reference points), how to read Shopify's return reasons, and which return... Read more...
Illustration of a Shopify admin Orders page with saved views called All, Ship today and Returns, a search bar holding Unfulfilled and tag:gift filter chips, a large magnifying glass with a check mark, and a Save button
How to Search and Filter in the Shopify Admin
A practical guide to Shopify admin search: the store-wide search bar and its shortcut, filtering list pages with and, or and is not, advanced search syntax, saving filtered lists as... Read more...
Illustration of a store locator page with a map showing three location pins, a search box reading Seattle and a highlighted result card with opening hours, a Directions button and a mint check mark, next to a storefront with an OPEN sign
If Customers Can't Find Your Stores, It Doesn't Matter How Good They Are
A store locator has to answer four questions fast, on a phone: where's the nearest store, is it open, is it the right one, and how do I get there.... Read more...
Illustration of a Merchant Center style window with an orange Misrepresentation warning banner above three product listings and a Request review button, beside a magnifying glass with a check mark and a storefront with an OPEN sign
Why Google Merchant Center Keeps Suspending Stores for "Misrepresentation"
Google Merchant Center misrepresentation suspensions hit Shopify stores regularly, and Google rarely says what's wrong. The usual causes are feed and page price mismatches, inconsistent business details, mobile layouts that... Read more...
Illustration of a grid of app icons on the left and a code editor window on the right, joined by dashed lines to a blue code tile labeled In between
Shopify Apps, Custom Code, or Something In Between
Apps suit features that need ongoing maintenance, custom code suits visual and store-specific changes, and Shopify's native features beat both. Here's how we decide, and the middle option most merchants... Read more...
Illustration of an AI chat window where a shopper asks for a fragrance-free cream for dry skin and gets a product card back, connected by a dashed line to a Your product data sheet listing Title, Details, Variants, Alt text and Policies with a green check
AI Can Now Recommend Your Products. But Only If It Understands Them.
Shopify already shares your products with AI assistants like ChatGPT, Copilot and Google AI Mode. Whether they recommend them depends on your product data: titles that say what it is,... Read more...
Illustration of a clipboard checklist with the first item ticked in green, a magnifying glass, and a storefront with a striped awning and an OPEN sign
What We See Wrong in Most Shopify Stores We Audit
The same small problems show up in almost every Shopify audit we do: forgotten apps still loading, untested mobile layouts, missing meta descriptions, supplier copy, buried shipping info, broken URLs... Read more...
Illustration of a product page showing 12 viewing now, a 47 sold in 7 days badge, 5 added to cart recently and a recently viewed strip, beside a collection card with a Viewed badge and a Sarah M. bought this pop-up
Our Recently Viewed App Is Now a Full Social Proof Tool
Recently Viewed is now Pasilobus Social Proof: the same recently viewed section, plus live visitor counts, cart activity, sales badges and purchase pop-ups built on real store data. What each... Read more...
Illustration of a table with three handmade jars, a shipping box and a laptop showing a product page priced $34 with a Made to order label, and a New order card with a green check
What Actually Sells When You Make Products at Home
Most home business lists just wish you luck. Here's which product categories have real margins at small scale, which ones are crowded, and why you should do the math on... Read more...
Illustration of a large blue gift box with an orange ribbon, a smaller wrapped box, a vase of flowers and a Gift note card with a green check, beside a storefront with an OPEN sign and an Order by Tuesday label
Getting Your Shopify Store Ready for Mother's Day
Mother's Day shoppers are buying for someone else, often late and sometimes for several people. A gift collection, a few bundles, multi-address shipping, easy gift wrap and a clearly visible... Read more...
Illustration of a browser showing a collection grid of three product cards, each with a row of round color swatches underneath; a cursor hovers an orange swatch on the middle card, whose image has switched to the orange version, next to a green check
How to Show Color Swatches on Shopify Collection Pages
Collection cards show one image per product, which hides your other colors. If colors are variants, Shopify's color metafield and your theme can show swatches. If each color is its... Read more...
Illustration of a YouTube-style channel card with a grid of video thumbnails, a dashed arrow and a sync icon leading to a product page with a video player, thumbnails and an Add to cart button
Your YouTube Videos Are Selling Products. Just Not on Your Store.
Your YouTube videos belong on your product pages. Here are the built-in ways to add them to Shopify, when an auto-synced gallery makes more sense, and where video helps most. Read more...
Illustration of a small shop and a large department store side by side, both with the same blue striped awning and swinging OPEN sign, standing on one shared dark base labeled Same platform, with a green check at the corner of the larger store
Shopify Isn't Just for Small Stores
Gymshark, Allbirds, Steve Madden, Cole Haan and Mattel all run on Shopify, several after leaving enterprise platforms. Their presence shapes the hosting, checkout and features every store uses; Shopify's B2B... Read more...
Illustration of a product page for a candle with a tier table reading Buy 1 $24, Buy 3 Save 15% and Buy 6 Save 25% and an Add 3 to cart button, next to a cart with three items and a progress bar showing $12 to next reward
How to Get Shopify Customers to Buy More Per Order
Four offers that raise average order value on Shopify, quantity breaks, buy X get Y, mix and match and spend thresholds, with what Shopify's built-in discounts and Shopify Bundles already... Read more...
Illustration of a dashed old-platform website, a hand truck carrying boxes labeled Orders, Customers and Products, and a dashed arrow to a storefront with a sky-blue striped awning, an OPEN sign and a /products/blue-widget URL chip
Switching to Shopify? What to Actually Expect from the Migration
Moving data to Shopify is the easy part. What trips merchants up is redirect mapping, the temporary SEO dip, customer sign-in, app budgets and checkout limits. Here's what to expect... Read more...
Illustration of a product page with a quantity selector set to 6, a Packs of 6 label and an Add to cart button, next to a storefront with a striped awning, an OPEN sign and a case of six jars in the window
How to Set Minimum and Maximum Order Quantities on Shopify
Shopify has three built-in ways to limit quantities: the store-wide add-to-cart limit, B2B quantity rules for wholesale buyers, and discount and shipping minimums. Here's how to set each one up,... Read more...
Illustration of a checkout window with three items tagged To Mom, To Sam and To Office and a Pay once button, with dashed lines leading to two houses and an office building, each with its own package labelled Order 1, 2 and 3
Ship to Multiple Addresses in One Shopify Checkout
Shopify's checkout allows one shipping address per order. This guide explains the difference between split shipping and multi-address shipping, the draft-order workaround, how multi-address apps split one payment into one... Read more...
Illustration of a product page for a red sofa with a Build your sofa panel showing four option groups, Frame, Fabric swatches, Legs and a dashed fourth Cushions option with a green check, above a blue Add to cart button
When Your Products Need More Than Shopify's Built-In Options
Shopify allows three options and up to 2,048 variants per product, with no dependencies between options. When your products need more, here's how to choose between text fields, separate linked... Read more...
Illustration of an editor panel listing Image, Video, Slideshow, Product group and Shoppable video, with Product group highlighted and a dashed arrow to a phone product page showing a new four-product section with a mint check mark, beside a storefront
How to Customize Product Pages in the Shop App
You can add your own sections to product pages in the Shop app and on shop.app: images, video, slideshows, product groups and shoppable video, two per template. Here's how to... Read more...
Illustration of a checkout shipping method panel with a highlighted Standard 3–5 days option marked Free and a mint check mark, an Express option at $18.00 and a Free over $75 bar, next to a calendar card reading Arrives 3–5 days and a delivery van
Shopify Just Made Shipping Setup Simpler
Shopify shipping rates are now shipping options, and each one can carry delivery details, a transit time, order amount or weight conditions and a free-shipping threshold. Here's how to set... Read more...
Illustration of a chat window where a shopper's question gets an answer card recommending a product, marked with a green check, and a dashed line leading to a storefront with a striped awning and an OPEN sign
AI Is All Over Shopify. Here's Where to Start.
Your store won't break without AI, and the basics still drive most sales. But AI-driven traffic to Shopify stores is growing, and agentic storefronts put your products in AI channels... Read more...
Illustration of a phone showing a grid of AI tool tiles for photos, video, logos, 3D, ads and 360 views, with a dashed arrow to a generated product scene of a candle and plant, labeled Product studio shot, with a Download button and a green check
Tinker by Shopify: What the Free AI Creative App Does
Tinker is Shopify's free mobile app with 100+ AI tools for product photos, videos, logos and ads. What it's good at, where it falls short, whether you can use it... Read more...
Illustration of a chat window where a shopper asks for a waterproof jacket under $200 and three product cards appear, one highlighted with a mint check mark, with a dashed arrow leading to a storefront with an OPEN sign
Your Shopify Store Is Now Inside ChatGPT
Shopify's agentic storefronts make your products discoverable in ChatGPT, Google AI Mode, Gemini, Microsoft Copilot and Meta, on by default for eligible stores. How checkout works in each, what it... Read more...
Illustration of a phone showing a checkout payment form with card fields, card icons, a lock line and a Pay now button, a dotted line to a large shield with a padlock, and an order card marked Paid
Why Shopify Customers Leave at the Payment Step (And How to Fix It)
Your ads are working, people are adding to cart and starting checkout, but no one is paying. Here's why customers leave at the payment step, how to confirm that's where... Read more...
Illustration of a Shopify orders list with three rows flagged by orange warning triangles and one marked Hold, next to a blue shield with a white check mark and a storefront with an OPEN sign
Your First Wave of Fraudulent Orders: A Shopify Merchant's Survival Guide
A sudden flood of orders with mismatched addresses and odd emails usually means fraud. Here's what's behind card testing, stolen-card orders and friendly fraud, what to do in the first... Read more...
Illustration of a storefront connected by a dotted line to a phone showing a store profile with a Following button, two product tiles and an order tracking bar, with a New drop notification chip
That "Shop" Button on Your Store Isn't the Enemy
The Shop buttons on your store are made by Shopify, not a competitor. What Follow on Shop, Sign in with Shop and Claim with Shop each do, how to switch... Read more...
Illustration of three collection rule cards reading Tag includes sale, Inventory stock greater than 0 and Exclude vendor, with a Match all chip, and a dotted arrow into a browser window showing a Sale collection grid of six products
Shopify Smart Collections: What to Know Before You Set Conditions
Smart collections add products automatically when they match your conditions. Here's the full list of conditions, how all and any rules work, what Shopify's new multi-source collections change, and the... Read more...
Illustration of two storefronts side by side: the real store at yourstore.com with a padlock, a green check and an OPEN sign, and a faded, dashed copy at a lookalike address with an orange REPORTED stamp across it
Someone Cloned Your Shopify Store: How to Get the Fake Taken Down
A step-by-step playbook for a cloned or counterfeit Shopify store: collect page-by-page evidence, work out who serves the fake, file copyright, trademark or merchant reports with Shopify or the host... Read more...
Illustration of a store sign-in window with Continue with Google and Continue with Facebook buttons above an email field, a dotted path leading to a storefront with an open door and OPEN sign, and a Signed in badge
Shopify Social Login: How to Add Google and Facebook Sign-In
Shopify customer accounts can offer Google and Facebook sign-in without an app. Here's how to set up each provider, how social sign-in matches existing customers, how it fits with Sign... Read more...
Illustration of a refund receipt with Store credit selected instead of Original payment, a blue store credit card showing $48.00, and a path back to a storefront with an OPEN sign
How to Issue Store Credit and Refund to Store Credit on Shopify
Shopify lets you refund orders, returns and exchanges to store credit, split a refund between card and credit, or add credit to a customer by hand. Here's what needs to... Read more...