Pasilobus Blog

News and announcements for all things Pasiobus & Shopify, including new releases, design system, and components.
Running One Inventory Across Multiple Shopify Stores
Running One Inventory Across Multiple Shopify Stores
A merchant asked us last week how to keep inventory accurate across three Shopify stores. The problem is familiar to anyone running more than one store. Here are the approaches... Read more...
AI is Rebuilding E-Commerce. Here's What Actually Matters for Small Shopify Stores.
AI is Rebuilding E-Commerce. Here's What Actually Matters for Small Shopify Stores.
Open any business publication and you'll see the same story: AI is changing e-commerce, brands need to rebuild for the AI age. For small Shopify merchants, the practical response is... Read more...
Most Shopify Stores Are Invisible to Google's AI. Here's the Fix.
Most Shopify Stores Are Invisible to Google's AI. Here's the Fix.
Google AI Overviews are now the default search experience for product queries. Most Shopify stores don't have the product data structure to be included in those AI answers. Here's what's... Read more...
Conversion Tips That Actually Work for a New Shopify Store
Conversion Tips That Actually Work for a New Shopify Store
Most "Shopify conversion tips" articles give you a generic checklist. After 12 years of building and auditing Shopify stores, here's what actually moves the needle on new stores, in the... Read more...
Someone Copied Your Shopify Store. Now What?
Someone Copied Your Shopify Store. Now What?
Someone copied your store. Same photos, same descriptions, sometimes the same ads. Here's what actually helps, from DMCA takedowns to ad platform reports to the easy prevention steps that stop... Read more...
Backordered Items in a Shopify Cart: How to Handle It Cleanly
Backordered Items in a Shopify Cart: How to Handle It Cleanly
Customer adds three items to their cart. Two are in stock. One is backordered three weeks out. Shopify shows them a single cart and a single delivery estimate. Here's how... Read more...
Selling Anything Digital on Shopify Just Got Easier
Selling Anything Digital on Shopify Just Got Easier
We built Digital Products because we kept seeing stores manually emailing files to customers after checkout. Our new app delivers digital files, license keys, and downloads automatically when the order... Read more...
Shopify Replaced Stocky. Here’s What Comes Next for Inventory.
Shopify Replaced Stocky. Here’s What Comes Next for Inventory.
Shopify replaced Stocky with new inventory management. For stores with light operations, it works fine. For stores managing suppliers, purchase orders, physical counts, and reorder points, the workflows you depended... Read more...
What Goes Into a Good Shopify Drop
What Goes Into a Good Shopify Drop
A product drop sounds simple. Announce, launch, sell out. In practice, every part has failure modes that surface the first time you try one. Here's what a complete drop setup... Read more...
When One Image Per Collection Page Isn't Enough
When One Image Per Collection Page Isn't Enough
Shopify collection pages show one image per product by default. For stores with deep catalogs of color and style options, that means most of what you sell is invisible to... Read more...
When Dawn's Built-In Low-Stock Block Isn't Enough
When Dawn's Built-In Low-Stock Block Isn't Enough
Dawn already ships a built-in low-stock block. Most posts about Shopify urgency messaging skip that part and jump straight to apps. Here's what the theme gives you for free, where... Read more...
Confetti on Your Shopify Store, Because Sometimes Selling Should Feel Fun
Confetti on Your Shopify Store, Because Sometimes Selling Should Feel Fun
Confetti is our free Shopify app that adds a small confetti burst when customers add to cart and a bigger celebration on the order confirmation page. It doesn't solve a... Read more...
Shopify Is Surfacing Trends You Would Have Missed
Shopify Is Surfacing Trends You Would Have Missed
Shopify is now surfacing automated trend insights on your Home feed if your store averages 10+ orders per week. New areas include Session Trends (visitors, conversions, referrers) and Fulfillment Efficiency... Read more...
"It Fit Great, Just Not How I Imagined": Why Fashion Returns Are Mostly Not About Sizing
"It Fit Great, Just Not How I Imagined": Why Fashion Returns Are Mostly Not About Sizing
Most "sizing returns" in fashion aren't about sizing. They're about expectations that the product page didn't set correctly. Size charts help a narrow slice of customers. Fit notes, on-body photography,... Read more...
Shopify Just Made Admin Search and Filters Actually Useful
Shopify Just Made Admin Search and Filters Actually Useful
Shopify just rolled out unified search, filter, and saved views across Orders, Products, Customers, Discounts, Collections, and Metaobjects. Save any filter and sort configuration as a named view, use keyboard... Read more...
If Customers Can't Find Your Stores, It Doesn't Matter How Good They Are
If Customers Can't Find Your Stores, It Doesn't Matter How Good They Are
Pasilobus Store Locator is one of the few store locator apps with the Built for Shopify badge. It works without requiring a Google Maps API key, customizes through the theme... Read more...
Why Google Merchant Center Keeps Suspending Stores for "Misrepresentation"
Why Google Merchant Center Keeps Suspending Stores for "Misrepresentation"
Google Merchant Center misrepresentation suspensions hit Shopify stores regularly and Google rarely tells you what's wrong. The common causes are price mismatches between feed and live page, inconsistent business info... Read more...
Shopify Apps, Custom Code, or Something In Between
Shopify Apps, Custom Code, or Something In Between
Apps and custom code solve different problems. Apps are best for things that need ongoing maintenance or integrate with external services. Custom code is best for visual changes and one-off... Read more...
AI Can Now Recommend Your Products. But Only If It Understands Them.
AI Can Now Recommend Your Products. But Only If It Understands Them.
Your Shopify products are already discoverable in ChatGPT, Copilot, and Google AI Mode. But showing up and getting recommended are different things. Product titles need to describe what you sell,... Read more...
What We See Wrong in Most Shopify Stores We Audit
What We See Wrong in Most Shopify Stores We Audit
After years of auditing Shopify stores, the same issues come up over and over. Forgotten apps slowing down page speed, untested mobile layouts, default meta descriptions, copied product descriptions, missing... Read more...
Our Recently Viewed App Is Now a Full Social Proof Tool
Our Recently Viewed App Is Now a Full Social Proof Tool
Our Recently Viewed app is now Pasilobus Social Proof. It adds live visitor counts, cart activity notifications, sales counts, recent purchase pop-ups, previously viewed badges on collection pages, and a... Read more...
What Actually Sells When You Make Products at Home
What Actually Sells When You Make Products at Home
Most "home business ideas" articles give you a list and wish you luck. This one covers what actually works: which product categories have real margins at small scale, what's oversaturated,... Read more...
Getting Your Shopify Store Ready for Mother's Day
Getting Your Shopify Store Ready for Mother's Day
Mother's Day is May 10 and you have about four weeks to prep your Shopify store. Gift bundles, multi-address shipping, gift wrapping options, shipping deadline countdowns, purchase limits on promotional... Read more...
How to Show Color Swatches on Shopify Collection Pages
How to Show Color Swatches on Shopify Collection Pages
Shopify collection pages only show one image per product, which hides your color and style options from browsing customers. Pasilobus Swatches & Listings links separate products with swatches on both... Read more...
Your YouTube Videos Are Selling Products. Just Not on Your Store.
Your YouTube Videos Are Selling Products. Just Not on Your Store.
If you have a YouTube channel and a Shopify store, your video content is probably not on your product pages. YouTube Gallery syncs your channel to your store automatically, so... Read more...
Shopify Isn't Just for Small Stores
Shopify Isn't Just for Small Stores
Gymshark, Kylie Cosmetics, Allbirds, Steve Madden, Cole Haan (which just migrated from Salesforce), Spanx, and Heinz all run on Shopify. Here's why that matters for every other merchant on the... Read more...
How to Get Shopify Customers to Buy More Per Order
How to Get Shopify Customers to Buy More Per Order
Getting Shopify customers to buy more per order doesn't require aggressive upselling. Volume discounts, BOGO offers, mix & match bundles, and spend thresholds give customers a visible reason to add... Read more...
Switching to Shopify? What to Actually Expect from the Migration
Switching to Shopify? What to Actually Expect from the Migration
Migrating to Shopify is worth it for most merchants, but the move comes with gotchas that don't show up in getting-started guides. URL redirects, temporary SEO dips, customer passwords that... Read more...
How to Set Minimum and Maximum Order Quantities on Shopify
How to Set Minimum and Maximum Order Quantities on Shopify
Shopify now offers native quantity rules for B2B wholesale buyers on all plans, but retail quantity control is still wide open. Per-customer purchase caps, fixed increments, cart-level limits, and collection-wide... Read more...
Ship to Multiple Addresses in One Shopify Checkout
Ship to Multiple Addresses in One Shopify Checkout
Shopify's checkout only supports one shipping address per order, which forces customers buying for multiple people to place separate orders. Multi Ship lets customers assign different addresses to different items... Read more...
When Your Products Need More Than Shopify's Built-In Options
When Your Products Need More Than Shopify's Built-In Options
Shopify's variant system works great for most products, but stores selling customizable or configurable goods often need more than three options and conditional logic that the native setup doesn't provide.... Read more...
You Can Now Customize Product Pages in the Shop App
You Can Now Customize Product Pages in the Shop App
Shopify added customizable blocks to product pages in the Shop app. You can now add images, videos, slideshows, cross-sells, and shoppable video below your product details, with templates for different... Read more...
Shopify Just Made Shipping Setup Simpler
Shopify Just Made Shipping Setup Simpler
Shopify updated its shipping setup with custom descriptions at checkout, separate transit times, built-in free shipping thresholds, and simpler weight/price conditions. Small changes, practical impact. Read more...
AI Is All Over Shopify Right Now. Here's Where to Start.
AI Is All Over Shopify Right Now. Here's Where to Start.
Shopify is shipping AI features fast, and it's natural to feel overwhelmed. Your store isn't broken because you're not using AI yet, and the basics still drive sales. But the... Read more...
Shopify Just Launched a Free AI Creative App Called Tinker
Shopify Just Launched a Free AI Creative App Called Tinker
Shopify just launched Tinker, a free mobile app that bundles 100+ AI creative tools for product photography, logos, videos, and more. No subscriptions, no prompt expertise needed. Here's what it... Read more...
Your Shopify Store Is Now Inside ChatGPT
Your Shopify Store Is Now Inside ChatGPT
Shopify just turned on Agentic Storefronts by default, which means your products can now show up when people ask ChatGPT for recommendations. Purchases happen on your own checkout, not inside... Read more...
Why Shopify Customers Leave at the Payment Step (And How to Fix It)
Why Shopify Customers Leave at the Payment Step (And How to Fix It)
Your ads are working, people are adding to cart, checkout is starting, but no one is actually paying. Here's why customers leave at the payment step and what to do... Read more...
Your First Wave of Fraudulent Orders: A Shopify Merchant's Survival Guide
Your First Wave of Fraudulent Orders: A Shopify Merchant's Survival Guide
There's a moment every Shopify merchant remembers. You wake up to a flood of new orders and for a split second you think your marketing finally cracked the code. Then... Read more...
That "Shop" Button on Your Store Isn't the Enemy
That "Shop" Button on Your Store Isn't the Enemy
What the Shop App Actually Is First, some clarity. A lot of the confusion comes from people not realizing that the Shop app is made by Shopify. It's not a... Read more...
Shopify Smart Collections: What to Know Before You Set Conditions
Shopify Smart Collections: What to Know Before You Set Conditions
Shopify's smart collections are powerful, but a few behaviors around inventory conditions, vendor exclusions, tag quirks, and the ALL/ANY matching logic can catch you off guard. This guide walks through... Read more...
Someone Just Stole Your Entire Shopify Store. Now What?
Someone Just Stole Your Entire Shopify Store. Now What?
A Pasilobus guide for merchants who just discovered their worst e-commerce nightmare You spent months on those product photos. You wrote every description by hand. You agonized over your color palette,... Read more...
Shopify Opens the Door to Social Sign-In for Customer Accounts
Shopify Opens the Door to Social Sign-In for Customer Accounts
Logging into an online store has always been one of those tiny frictions that can make or break a purchase. We’ve all been there: standing at checkout, wanting to buy,... Read more...
Shopify's Latest Update: Issue Refunds Directly to Store Credit
Shopify's Latest Update: Issue Refunds Directly to Store Credit
Shopify now lets merchants issue refunds as store credit instead of sending money back to the original payment method. It works within the existing returns flow, requires no extra setup,... Read more...
Shopify Introduces Enhanced Inventory Tracking with Adjustment History Reports
Shopify Introduces Enhanced Inventory Tracking with Adjustment History Reports
Shopify added adjustment history reports to its inventory management tools. Every stock change is now automatically logged in the admin with details on who made it, why, and when. No... Read more...
New Shopify Update: Combine Shareable Link Discounts with Cart Codes
New Shopify Update: Combine Shareable Link Discounts with Cart Codes
Shopify updated its discount system so shareable link discounts can now combine with codes already applied to the cart. Previously, customers had to choose one or the other, which created... Read more...
Shopify Email Update: Say Goodbye to Bot-Generated Subscribers
Shopify Email Update: Say Goodbye to Bot-Generated Subscribers
Shopify Email now automatically detects and removes bot-generated subscribers from your email lists. Fake signups used to inflate subscriber counts and drag down engagement metrics, hurting both analytics accuracy and... Read more...
Boost Efficiency and Customer Experience with Shopify's New Features
Boost Efficiency and Customer Experience with Shopify's New Features
Shopify added two admin features aimed at everyday efficiency. Merchants can now reply directly to customer form submissions without leaving the Shopify admin, and duplicate existing navigation menus with a... Read more...
Say Goodbye to Confusing Cookie Pop-ups
Say Goodbye to Confusing Cookie Pop-ups
Cookie pop-ups are everywhere, but most of them leave visitors confused about what they're actually agreeing to. This post covers the basics of how first-party and third-party cookies work, what... Read more...
Shopify Summer Edition'25: Redefining Commerce with AI, Horizon, and Powerful B2B Tools
Shopify Summer Edition'25: Redefining Commerce with AI, Horizon, and Powerful B2B Tools
Shopify's Summer '25 Edition shipped over 150 features across three major areas. The new Horizon theme foundation brings 10 themes with drag-and-drop blocks, AI-generated content, and a redesigned theme editor.... Read more...
Apple Pay is Now Available on Shopify
Apple Pay is Now Available on Shopify
A Shopify added Apple Pay as a supported payment method. Customers can now complete purchases using Face ID or Touch ID instead of manually entering card and address details, which... Read more...